Cook Islands Tourism Corporation's objective is to promote and develop Tourism in the Cook Islands to achieve sustained growth, in a manner which is economically viable, socially acceptable and environmentally sustainable.The Strategic Objectives for Cook Islands Tourism are;• Embark on strategies to ensure that the Cook Islands achieves its full potential as a leading sustainable Tourism destination• To achieve long term sustainable growth for the tourism industry without compromising the Cook Islands’ unique qualities (cultural, environment and community integrity)• To deliver an optimal Cook Islands experience to all visitorsThe Cook Islands Tourism Corporation has 8 regional offices, 26 staff and 3 Departments (Marketing, Destination Development and Finance & Administration). The Board of Directors provide oversight to the Cook Islands Tourism Corporation Management Team.